The many different services that are offered are the biggest thing used to draw potential customers to a new salon. Providing the latest cuts and styles is another big draw. One obstacle to offering the newest trends is knowing exactly what they are and how to do them. Internet sites offer some insight. There are many magazines that are dedicated to the salon industry and the American salon and spa business in particular. A new salon owner will want to subscribe to as many as possible to keep up with the industry.
Many salons and spas offer facial treatments. Some of these services are waxing and scrubs. Others include electrolysis and the sale of home products. These services are not just for women any more. A growing number of men are paying more attention to the appearance. Some of them are having their eyebrows waxed and getting Brazilian wax treatments. A few salons offer laser hair removal treatments. This is a rare, but growing part of the industry.
A salon should never neglect learning all of the newest and most trendy cuts. Styling and cutting hair is where most of the money will be made by you and your stylists. Salon customers do not just look for a quality cut or style. They want a courteous service. A rude or unfriendly stylist will drive customers away. Beauty salon patrons want attention paid to them. They want their opinions listened to. American salon customers expect engaging conversation while having their hair styled. A friendly and outgoing stylist will keep their customers coming back time after time. A repeat customer will tell their friends about your salon. The word of mouth network will bring your salon more business for free. It is the best form of marketing that you have available to you.
The American salon and spa is very interesting because of the various number of services offered. As an industry the beauty salon business has learned to adopt the newest trends in services and products offered. While there are some salons that offer a limited type of services, they are fewer and fewer. Most Americans want to get all of their hair-care needs in one shop. Men and women go to the same salon and use the same products and services. Being flexible is the new catch phrase in the American salon and spa industry.
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About the author: Greg Milner teamed up with sales guru Jill Groves to create Worldwide Salon Marketing, developing a system of done-for-you tools, strategies, ads, flyers and other marketing material, backed up by a deep support system including full-time Marketing Coaches. Greg is a former Executive Producer for both the Seven and Nine networks.
Web: http://www.worldwidesalonmarketing.com
Email: info@worldwidesalonmarketing.com
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